RCEP-ATCC Partners with Shenzhen Institute of Modern Agricultural Equipment to Boost Smart Farming Exports
Created on 12.05
SHENZHEN, China — On Dec 4, a high-leveldelegation from the Shenzhen Institute of Modern Agricultural Equipment,accompanied by representatives from key partner enterprises, visited the RCEPAgricultural Trade Cooperation Center (RCEP-ATCC). The visit marked asignificant step forward in deepening pragmatic cooperation aimed ataccelerating the export of Chinese agricultural machinery to the RCEP region.
The primary objective of the meeting was to align the Institute'stechnological prowess with the Center's trade platform, collectively seizingthe rapid development opportunities presented by the RCEP agreement.
Visualizing the Future of Agri-Trade
The delegation conducted a site visit to the RCEP NationalPavilion, serving as a physical touchpoint for the Center's broadertrade network. While touring the Technology Hall, the guests observed theCenter's integrated displaymodel firsthand. This visit demonstrated how RCEP-ATCCleverages its physical showrooms alongside diverse tradechannels—including digital platforms and international exhibitions—toeffectively promote agricultural technology and products. This comprehensiveoverview provided the delegation with confidence in the Center's capabilitiesand laid a solid foundation for the ensuing partnership talks.
"Precision Export": Matching Tech with MarketNeeds
Following the tour, a strategic discussion was held. Ms.Xu Jingfen, President of the Center, and Mr. Dylan Hsu, Directorof the International Affairs and Business Department of RCEP-ATCC, outlined theCenter’s core advantages. They detailed how the Center leverages RCEP tradepolicies to facilitate resource matchmaking and presented the Center’s roadmapfor the coming year.
Mr. Xiong Zheng, Vice Dean of the Shenzhen Institute of Modern Agricultural Equipment, responded with a forward-looking strategydesignated as "Precision Export." He emphasized thatdifferent RCEP member nations have distinct agronomic conditions and machineryneeds."Our approach must shift from generic exports to targeted, adaptivesolutions," Mr. Xiong noted. He highlighted the need to customizemachinery to fit specific regional markets in Southeast Asia.
Enterprise representatives in the delegation also shared their experiencesin deep-diving into niche markets, offering pragmatic suggestions on pilotpromotion schemes and regional adaptability optimization.
A Consensus on "Technology + Market"
The in-depth dialogue resulted in a robust consensus on "Technology+ Market" complementarity. Both parties preliminarily finalizedcooperation intentions on key projects and specific machinery categories.
Looking ahead, RCEP-ATCC and the Shenzhen Institute of Modern AgriculturalEquipment will integrate their respective strengths—merging the Institute'sR&D capabilities with the Center's international channels and policyresources. Together, they are poised to open new frontiers in the RCEPagricultural equipment market, driving the modernization of regional farming.
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